Quantitative Research

Our quantitative research delves into the core of your market, revealing insights above and beyond numbers. By deploying carefully constructed surveys on secure phone lines, mobile apps, and web-based platforms, we ensure a profound understanding of your target demographic. Our comprehensive approach includes computer-assisted telephone interviews (CATI), computer-assisted personal interviews (CAPI), and computer-assisted web interviews (CAWI), mixed precisely to match your research requirements.

This robust methodology allows us to capture nuanced data, providing actionable insights that drive strategic decisions. We adapt our techniques to evolving market conditions, ensuring our findings are always relevant, reliable, and tailored to your unique business needs.

At IMARC Group, we dive deep into data to discover subtle patterns and hidden insights. This allows us to provide a nuanced view into your market and customers, enabling better decision-making. By partnering with us, you can leverage our expertise in careful data interpretation. We transform raw information into actionable strategies, shape marketing campaigns, elevate user experiences, and align products to customer desires.

With evidence backing each recommendation, we set you on a path to success. Our comprehensive approach ensures that no detail is overlooked, and every data point is meticulously analyzed, offering you a strategic advantage in navigating the complexities of the market landscape.

Unlock Valuable Insights with Our Tailored Quantitative Research Services

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Our Quantitative Research Offerings

Quantitative research is essential for gaining insights into market trends, understanding customer preferences, and grasping the overall industry structure. It provides your business with the flexibility to make impactful decisions, tweak strategies, and evaluate the outcomes of your efforts.
At IMARC Group, a variety of quantitative research methods are employed to provide actionable insights that support business growth. This includes the use of computer assisted personal interviewing (CAPI), computer assisted telephone interviewing (CATI), and computer assisted web interviewing (CAWI).

Computer Assisted Telephone Interviewing (CATI)

Computer assisted telephone interviewing (CATI) is a sophisticated survey method that combines the advantages of a computer system with those inherent in telephone interview process. This technique synergizes the personal touch of telephone interactions with the streamlined efficiency and meticulousness of computerized data collection and evaluation. At IMARC Group, CATI is a foundational element of our market research offerings, enabling the efficient and precise acquisition of high-caliber data.
IMARC Group excels in harnessing CATI to deliver a distinctive mix of personal engagement and operational efficiency to clients. Our methodology entails engaging closely with our clients to identify their precise needs and designing CATI surveys that align with their objectives. Backed by a seasoned team of expert interviewers and analysts, we ensure the execution of your project with the highest level of professionalism and detail.

Target Audience Reach
We engage with respondents worldwide through phone and mobile surveys, tailoring to local nuances.
Survey Design
At IMARC, we craft insightful surveys, expertly designing questions for effective voice call interactions
Questioning Framework Development
We take your survey from blueprint to reality. Our team skillfully scripts it in our platform and then trains our enumerators to administer it with expertise.
Survey Execution
Our trained enumerators connect globally, ensuring precision and high data quality in every call.
Data Evaluation
Catering to all preferences, we deliver insights as raw data, infographics, or interactive dashboards: your insights, your format.

Computer Assisted Personal Interviewing (CAPI)

Computer assisted personal interviewing (CAPI) utilizes technology, through computers or tablets, to facilitate and document survey responses during interviews. IMARC Group leverages CAPI to perform detailed and interactive interviews, capturing high-quality data while engaging directly with respondents. This methodology synergizes the detailed nature and personal touch of face-to-face communication with the systematic accuracy of digital data capture, enhancing the reliability and precision of the outcomes.
For those seeking to harness the unique advantages of CAPI, IMARC Group offers customized services tailored to the needs of our clients. We engage in a comprehensive understanding of your research objectives, designing CAPI surveys that are perfectly aligned with your specific needs. Our team is equipped with state-of-the-art technology as well as proficient in conducting effective interviews, ensuring data is collected with the highest level of professionalism and precision. Discover the integration of in-depth personal engagement and digital accuracy with our specialized CAPI offerings.

Target Audience Reach
IMARC leverages CAPI technology to conduct insightful in-person interviews, offering a richer understanding of your target audience anywhere.
Survey Design
IMARC excels in research design, creating impactful questions, and guiding best practices for dynamic interviews.
Questioning Framework Development
Your survey vision becomes a reality with us. We craft, script, and train our team for flawless administration.
Survey Execution
IMARC-trained enumerators conduct in-person surveys and meticulously record all responses. We ensure the highest data quality and accuracy every time
Data Evaluation
Tailoring to your preferences, we transform raw figures into captivating infographic or dynamic dashboards. Your insights are visualized your way.

Computer Assisted Web Interviewing (CAWI)

Computer assisted web interviewing (CAWI) utilizes the power of the Internet for survey administration, where respondents independently complete an online questionnaire. This self-administered format allows for the submission of responses either through email or directly on a website.
IMARC Group's CAWI services harness the universal reach of the Internet along with advanced survey tools, facilitating the execution of broad-scale surveys across a geographically diverse and extensive audience swiftly and effectively. The CAWI methodology shines in its ability to efficiently target specific demographic groups, offering the flexibility for participants to engage at their most convenient times. This flexibility often results in higher participation rates and more reliable data collection.
For organizations ready to tap into the expansive capabilities of CAWI, IMARC Group offers a partnership designed to exceed expectations. Our CAWI solutions are carefully crafted to meet your research needs, employing web-based surveys that are both accessible and highly efficient. Let us help you leverage the Internet for insightful, precise data collection with our expert CAWI services.

Questioning Framework Development
Ranging from open-ended queries to visual choices, our surveys use diverse formats for deeper insights.
Survey Design
IMARC excels in research design, creating impactful questions, and guiding best practices for dynamic interviews.
Audience Targeting
Choose from IMARC's extensive respondent database or send surveys directly to specific mobile numbers. We cater to your research needs, whatever they may be.
Survey Execution
Our mobile web surveys are accessible directly through your phone, making it faster and easier than ever to share your thoughts.
Data Evaluation
From straightforward data to engaging infographic and dashboards, we present insights in your preferred format

Hybrid Model

The hybrid approach merges the advantages of different survey techniques, including computer assisted telephone interviews (CATI), computer assisted personal interviews (CAPI), and computer assisted web interviews (CAWI). IMARC Group excels in this multifaceted and all-encompassing method, utilizing its capabilities to yield in-depth and varied insights. This integrated data collection strategy enhances the flexibility and depth of research projects, accommodating a wide range of audiences and investigative requirements.
For clients in pursuit of a customized and in-depth research methodology, the hybrid approach offered by IMARC Group stands out as a superior choice. Our method entails an in-depth collaboration to capture your distinct research needs, followed by the creation of a bespoke hybrid strategy. This custom strategy thoughtfully combines CATI, CAPI, and CAWI techniques to maximize the efficiency and reach of data collection efforts across different demographic segments and locations. Benefit from the integrated application of multiple survey methodologies to secure more detailed and expansive insights.

Understanding Client Needs
Deeply understanding the subject matter is essential. We immerse ourselves in the topic to grasp its complexities, focusing on key exploration areas.
Survey Design
Our survey strategy combines methods like CATI, CAPI, and CAWI, optimizing each method's strengths for comprehensive coverage, enhanced reach, and improved respondent engagement.
Questioning Framework Development
From concept to execution, our team expertly crafts and scripts surveys, preparing our enumerators for proficient administration.
Survey Execution
Recruiting participants and initiating the hybrid survey involves a meticulous application of the chosen methods.
Data Evaluation
After data collection, we embark on an in-depth analysis, breaking down and interpreting the responses to unearth valuable insights

What Makes IMARC a Trusted Market Research Partner

Strong Inhouse Expertise

  • Experienced consultants proficient in diverse business domains, providing tailored solutions for your specific needs.
  • Advanced data modeling and analytical expertise to support robust business strategies.
  • Expertise in regulatory approvals and licensing processes to ensure seamless compliance and operational efficiency.
  • Strong domain expertise across multiple industry verticals.
  • Specialized in business setup services, offering comprehensive support from feasibility analysis to operational excellence.
  • Proficient in quantitative and qualitative primary research, delivering deep insights for strategic decision-making.

Client Base

  • We partner with clients from a wide range of industries.
  • Existing clientele of 3000+ organizations across the private, public, and social sectors.
  • Client base extends across Asia, North America, South America, Europe, Australia, and Africa.
  • Highly satisfied clients, with over 65% of our new business generating from referrals.
  • Our association with some of the world's top corporations and institutions demonstrates that your assignment is in the right hands.

Network of Experts

  • Strong network of experts across all major industries and geographies.
  • Commercial and non-commercial relationships with some of the world's top institutions.
  • Access to industry experts for validation and enhancement of business strategies, ensuring optimal outcomes.
  • Multilingual capabilities to support diverse global operations.
  • Effective partner identification services to secure strategic alliances and drive business growth.

Customized Solutions

  • Global consulting services covering a broad spectrum of industry verticals.
  • Tailored research strategies combining industry surveys, expert interviews, and advanced analytical techniques.
  • Comprehensive support for business setup, including site selection, compliance, and operational launch.
  • Specialized marketing and sales services to enhance market reach and revenue growth.
  • Extensive procurement research to optimize supply chain efficiency and cost-effectiveness.
  • Detailed market analysis and tracking of high-growth markets to stay ahead of industry trends.
  • Over 15,000 off-the-shelf industry reports and on-demand expert support for immediate insights.
Operations Excellence

Operations Excellence

  • Efficient management of end-to-end business processes, ensuring seamless establishment and operation.
  • Continuous support services for sustained success and adaptability in dynamic markets.
  • Strategic consulting to enhance business performance, operational efficiency, and competitive advantage.
  • Comprehensive business development services, driving growth and long-term success for your organization.

Our Clients

Microsoft
Maersk
Alicorp
Skycell
Samudera
Rmd
Fedex
Amerisource
DHL
United Parcel service

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients with the insights, strategies, and execution needed to achieve their business goals. Read our testimonials to find out what our customers say about our work.

KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.