IMARC Group conducts a diverse range of primary research studies tailored to specific
client needs. These include concept testing, brand assessment, new product development,
market segmentation, customer satisfaction, loyalty assessment, usage and attitude
studies, thought leadership interviews, store audits, tracking studies, customer journey
mapping, mystery shopping, campaign effectiveness measurement, consumer behavior
studies, ethnographic studies, net promoter score (NPS) surveys, employee satisfaction
surveys, competitive analysis, pricing research, advertising research, product
development research, usability testing, audience profiling, distributor and retailer
surveys, impact assessment, cost-benefit analysis, and corporate reputation studies.