Entering unexplored markets represents a game of high risk, high reward. An organization’s blueprint for success in one geography or sector may backfire in another. It is estimated that for every successful market entry, there are around four failures. Inexperienced start-ups undergo some of these dismays, but so do numerous sophisticated organizations and experienced entrepreneurs who should have known better. IMARC helps expansion-focused organizations reformulate for success. We intricately assess opportunity and hedge risk with a comprehensive, geographically nuanced market assessment to advise your next strategic market entry.
Using our strong in-house team, global experts, proven methodologies, and numerous proprietary data sources, IMARC gives you a sweeping view of risk and reward. Our market and opportunity assessment reports take into consideration multiple market factors in amalgamation with your core brand proposition, product benefits, weaknesses, and your potential to succeed in the market. We consider a mix of external market factors and your organizational strengths to advise priority target markets. This allows our clients to know where to play and how to win. Apart from new market entry, our research framework is also designed to ensure that our clients are able to defend their existing market shares from potential competitors.
Connect with Us for Our Strategic Market Entry and Opportunity Assessment Support.
Identifying the most potential investment trends in a region and evaluating if they are a right fit for your business
Deep-dive analysis into a specific market to quantify the size, the opportunity, the intensity of the competition, and the risk-to-reward ratio
Vetting your local partners, value chain participants, investors, and other stakeholders and creating a strategy for long-term success
Identifying opportunities for growth and expansion and preparing for unforeseen threats and challenges
Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients with the insights, strategies, and execution needed to achieve their business goals. Read our testimonials to find out what our customers say about our work.