Primary Market Research Services

Primary Research

In the rapidly evolving modern business landscape, primary research stands as a cornerstone for organizations aiming to gain a competitive edge. By engaging directly with sources through quantitative and qualitative methodologies, primary research offers unparalleled insights into consumer behavior, market trends, and the competitive environment. This tailored approach illuminates current market dynamics as well as forecasts future shifts. With the acquisition of fresh, firsthand data, a deeper understanding of consumer needs, and the agility to pivot strategies in response to real-time market feedback, primary research empowers business to make informed, strategic decisions.

At IMARC Group, we specialize in harnessing the power of primary research to fuel your business growth. Our team of experienced researchers employs a suite of cutting-edge quantitative and qualitative techniques to uncover the nuanced dynamics of your market. From in-depth interviews and surveys to focus groups and observational studies, we tailor our approach to meet your unique needs. Partnering with us means gaining access to actionable insights that are directly applicable to your strategic goals.

Let IMARC Group be your guide in navigating the complexities of the market, delivering the intelligence you need to thrive in an ever-changing market landscape.

Our Primary Research Offerings

Quantitative Research Service

Computer Aided Telephone Interview (CATI)
Computer Aided Personnel Interview (CAPI)
Computer Aided Web Interview (CAWI)
Hybrid Model

Qualitative Research Service

In-Depth Interview (IDI)
Focus Group Discussion (FGD)
Expert Interview
Panel Interview

What Makes Us Different?

Surveys Executed Across 7 Continents and 100+ Countries

Reduce Survey Costby 40%-50%

350+ Experienced Moderators

In-house Survey Setup

300,000+ Surveys Executed Annually

65% Repeat Clients

collaborative Client Approach

Round-the-click Analyst Support

Prompt Project Deliverance

ISO Certified

300+ CATI Stations

In-house Database

DEdicated Experienced Team

Verified, Unbiased and Authentic Data

Market Research Studies We Support

We offer tailor-made quantitative and qualitative research solutions to adapt to your specific requirements, such as:

Concept Testing/Conjoint Analysis
Brand Assessment and Positioning Studies
New Product/Service Development
Market Assessment/Segmentation
Customer Satisfaction and Experience Studies
Loyalty Assessment
Usage and Attitude Studies
Thought Leadership Interviews
Store Audits
Tracking/Indexing/Awareness Studies
Customer Journey Mapping
Mystery Shopping
Campaign Effectiveness Measurement
Consumer Behavior Studies

Diary Studies
Ethnographic Studies
Net Promoter Score (NPS) Surveys
Employee Satisfaction Surveys
Competitive Analysis Studies
Pricing Research
Advertising Research and Campaign Evaluation
Product Development Research
Usability Testing
Audience Profiling and Segmentation
Distributor and Retailer Surveys
Impact Assessment Studies
Cost Benefit Analysis Studies
Corporate Reputation Studies

Primary Research Coverage

We Have Experience Of Conducting Primary Research Across the Globe

Industry Coverage

When it comes to analyzing markets, the only constant is change. This change can create both opportunities and challenges. On numerous occasions, it is both, and it is essential for market leaders to know when, where and how to respond. IMARC gathers and analyzes information and data across 14 major B2B verticals to deliver business intelligence that help our partners to detect market disruptions, identify opportunities and outperform their rivals. In over a decade of operations, IMARC has assembled a global team of highly skilled domain experts, with the right blend of enterprise and consulting experience, to provide our partners with the knowledge, approach and outcomes only an industry veteran can provide.

IMARC’s Quality Assurance

We recognize and place your concerns about data integrity at the forefront of our priorities. Upholding the authenticity and dependability of our research findings is our prime goal. Our dedicated group of researchers pays close attention during interviews and data collection, adhering strictly to global best practices. Every piece of information we gather is subjected to an extensive quality assurance process, which includes thorough analysis and corroboration with secondary research. This approach ensures that our clients receive data that is complete, verified, and unbiased.

What Makes IMARC a Trusted Market Research Partner

Strong Inhouse Expertise

Experienced consultants proficient in diverse business domains, providing tailored solutions for your specific needs.
Advanced data modeling and analytical expertise to support robust business strategies.
Expertise in regulatory approvals and licensing processes to ensure seamless compliance and operational efficiency.
Strong domain expertise across multiple industry verticals.
Specialized in business setup services, offering comprehensive support from feasibility analysis to operational excellence.
Proficient in quantitative and qualitative primary research, delivering deep insights for strategic decision-making.

Client Base

We partner with clients from a wide range of industries.
Existing clientele of 3000+ organizations across the private, public, and social sectors.
Client base extends across Asia, North America, South America, Europe, Australia, and Africa.
Highly satisfied clients, with over 65% of our new business generating from referrals.
Our association with some of the world's top corporations and institutions demonstrates that your assignment is in the right hands.

Network of Experts

Strong network of experts across all major industries and geographies.
Commercial and non-commercial relationships with some of the world's top institutions.
Access to industry experts for validation and enhancement of business strategies, ensuring optimal outcomes.
Multilingual capabilities to support diverse global operations.
Effective partner identification services to secure strategic alliances and drive business growth.

Customized Solutions

Global consulting services covering a broad spectrum of industry verticals.
Tailored research strategies combining industry surveys, expert interviews, and advanced analytical techniques.
Comprehensive support for business setup, including site selection, compliance, and operational launch.
Specialized marketing and sales services to enhance market reach and revenue growth.
Extensive procurement research to optimize supply chain efficiency and cost-effectiveness.
Detailed market analysis and tracking of high-growth markets to stay ahead of industry trends.
Over 15,000 off-the-shelf industry reports and on-demand expert support for immediate insights.

Operations Excellence

Efficient management of end-to-end business processes, ensuring seamless establishment and operation.
Continuous support services for sustained success and adaptability in dynamic markets.
Strategic consulting to enhance business performance, operational efficiency, and competitive advantage.
Comprehensive business development services, driving growth and long-term success for your organization.

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients with the insights, strategies, and execution needed to achieve their business goals. Read our testimonials to find out what our customers say about our work.

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.